We Are Committed to End-to-End Sustainability, Ensuring a Positive Impact on Your Skin and Our Planet
From sourcing ingredients to formulating products, and from production to packaging, we do not compromise in our commitment to sustainability. Our key ingredients come directly from local farms in southern Italy, or are ethically sourced from trusted suppliers, and our entire line is cruelty free.
We are devoted to sustainability with our environment-first production, farming and sourcing practices. We continuously strive to promote meaningful change in the beauty industry with our pure, science-backed skin care.
With an equal dedication to transparency, we seek to hold ourselves to a greater standard of accountability and to do our part to preserve the natural beauty and gifts of Mother Earth.
Our Raw Materials
Most of our ingredients are sourced from local Italian farmers whose expert hands have been working their lands with love and passion while also strictly adhering to all rules of organic farming. This allows the plants to thrive in a perfect natural balance and provides us with extraordinary raw materials for our formulations.
When ingredients are picked responsibly and with care, delicately removing blossoms, leaves, stems, and bark, the healthy plants are not damaged and replenish themselves naturally. This is true sustainability, and it is the reason why we carefully monitor the cultivation and sourcing of all ingredients.
Our Eco-Conscious Packaging
We utilize sustainable glass and natural beechwood packaging, while endeavoring to use as little plastic as possible. All of our packaging, from glass bottles and jars to our wood lids to our product boxes are manufactured within Italy, thereby minimizing our carbon footprint during the manufacturing process.
We are constantly striving to make our business model more sustainable and environmentally friendly, and our packaging will always be an outward expression of this inner commitment.
We encourage our customers to reuse our glass bottles and jars as much as possible, as reusing is a more sustainable option than recycling.
Dedicated to forever returning to nature what we use, our manufacturing practices are consciously designed to uphold the integrity of the earth from which we source our ingredients.
We produce in small batches with an attention to detail that is authentic to our southern Italian heritage, supporting sustainable manufacturing and the creation of long-lasting products.
Purpose drives our design and formulation choices, ensuring they are as protective to the environment as they are beneficial for the skin. Every decision is made with the highest ethical values in mind and the greatest respect for the environment.
Don't Just Take Our Word For It
Our organic certification offers third-party validation of our efforts. NATRUE's independent stamp of approval represents a reliable, verifiable and internationally applicable benchmark for authentic organic beauty products from committed brands globally.
- Products are made up only of 100% natural, derived natural and nature-identical substances.
- No substances from GMOs, silicones, parabens, microplastics, synthetic fragrances or mineral oils are permitted in the formulation of products.
- For the organic certification level held by Prato Botanico, at least 95% of the natural substances or the derived natural substances must come from certified organic farming.
The NATRUE seal is not granted on a product-by-product basis: it is only awarded to a brand that is wholly committed to the production of natural and organic cosmetics.